Plastic-free packaging

3.8.20

We are really thrilled that the new Tudor Tournament is our first completely plastic-free packaged product, followed by the Guitarist, the Dragon and our Battery Driven Motor Base. These new style boxes and internal card trays will roll out across the range as far as possible. It has been a long time coming, the prototyping was quite difficult and changing manufacturing techniques has its challenges too but we got there and are really proud of the results. It looks good and works well, now all we need to do is persuade the rest of the toy industry to follow suit!